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GEO

LLM visibility

Large language models power most AI assistants. LLM visibility is about how those models represent your brand — what they know, what they get wrong, and what you can do about it.

What is a large language model?

Quick answer

A large language model (LLM) is an AI system trained on very large amounts of text to understand and generate language. LLMs power assistants and AI search tools, and what they say about a business depends on what appeared in their training data and what they retrieve when answering.

Two routes into an LLM's answers

Training knowledge reflects how widely and consistently your business was described across the web before the model's training cut-off. Small or new businesses are often missing or described vaguely.

Retrieved knowledge comes from pages fetched when a question is asked. This route updates much faster and depends on your website and listings being retrievable and clear.

For most local and growing businesses, the retrieval route is where improvement is most practical.

Improving LLM visibility over time

  • Publish clear, specific information about your business on your own website
  • Keep facts consistent across all profiles and listings (entity optimisation)
  • Earn genuine mentions on reputable, relevant sites
  • Publish useful, citable content in your area of expertise
  • Stay crawlable and well indexed

Being honest about limits

LLMs can be wrong, outdated or inconsistent, and providers change models regularly. LLM visibility work improves your odds; it does not provide control or guarantees. We track progress with AI visibility checks and report what we observe.

Our Process

Process

Check

What major LLM tools currently say.

Strengthen sources

Website, profiles and mentions.

Publish

Citable expertise content.

Re-check

Track changes over time.

Related

Related services

GEO

Make your brand information clear, consistent and citable so AI search and assistants can understand and describe you accurately.

AI Visibility

Documented, repeatable checks of how AI tools describe your business — tracked as trends, not fake scores.

Entity Optimization

Defining your business as a clear, consistent entity across your website, schema, profiles and the wider web.

GEO Explained

How generative engines build answers from training data and retrieval, and what a business can realistically influence.

GEO Content

Specific, well-sourced, entity-clear content designed to be understood and cited by AI systems.

FAQ

Frequently asked questions

Can I get my business into an LLM's training data?

You cannot submit directly. Being widely, consistently and accurately described on reputable public sources increases the chance future models learn about you.

Let’s make your business easier to find

Book a free consultation and get a clear, honest plan for your website, search visibility and leads.