GEO
Make your brand information clear, consistent and citable so AI search and assistants can understand and describe you accurately.
Search engines and AI systems think in entities: businesses, people, places, services. Entity optimisation makes sure your business is a clearly defined, consistent entity everywhere it appears.
Quick answer
In search, an entity is a uniquely identifiable thing — such as a business, person, place, product or concept — that a search engine or AI system can recognise and connect to other entities. Your business is an entity with attributes like its name, location, services, founders and website.
When systems understand your business as a clear entity, they can connect it to relevant questions with more confidence: this business offers this service, in this place, for this kind of customer. Confusion — different names, conflicting addresses, unclear services — weakens those connections.
We collect how your business is described across your website, Business Profile, major directories, social profiles and other mentions, then list every inconsistency. Fixing these is unglamorous work, but it is one of the most reliable improvements for both local SEO and GEO.
Agree the official facts about your business.
Find every inconsistency across the web.
Update website, schema, profiles and listings.
Earn consistent mentions on reputable sites.
Make your brand information clear, consistent and citable so AI search and assistants can understand and describe you accurately.
Show up in Google Maps, the local pack and 'near me' searches in the towns and cities you serve.
Crawlability, indexing, speed, mobile usability, redirects, canonicals and structured data fixed at the root.
Understanding and improving how large language models represent your brand, from training data to live retrieval.
What entity SEO is, how search engines and AI build knowledge about businesses, why NAP and fact consistency matter, and a step-by-step consistency audit.
It links your Organization markup to your official profiles elsewhere, helping systems confirm those profiles belong to the same entity.
Book a free consultation and get a clear, honest plan for your website, search visibility and leads.