Google Ads
Account structure, keywords, bidding strategy, budgets and ad copy.
Paid search puts you in front of people at the moment they are looking. We set up and manage Google Ads campaigns with proper conversion tracking, focused landing pages and continuous optimisation — so you can see exactly what your budget produces.
Paid campaigns perform when every piece is measured and connected.
Account structure, keywords, bidding strategy, budgets and ad copy.
Ads that appear for high-intent searches, with tight keyword and location targeting.
Calls, forms and WhatsApp clicks tracked so bidding optimises for real results.
Focused pages that match each campaign's promise.
Reaching people who visited but did not enquire, within platform policies.
Clear reports on spend, conversions, cost per lead and what we are changing.
Quick answer
Performance marketing is paid digital advertising managed around measurable outcomes — such as calls, form submissions or sales — rather than impressions alone. For most service businesses it centres on Google Ads search campaigns, supported by conversion tracking, landing pages and remarketing.
Google Ads lets you show ads in Google Search, Maps, YouTube and partner sites, paying mainly when people click. For service businesses, the most valuable campaigns are usually search campaigns, because they reach people actively searching for what you offer. We build accounts that are structured around your services and locations, so spend and results are easy to understand.
A good search campaign starts with intent. We group keywords by service, use match types carefully, add negative keywords to block irrelevant searches (like "free", "jobs" or "course" when you are not offering those), target the right locations and schedule ads for when you can answer the phone. Ad copy is specific, matches the landing page and includes useful assets such as call, location and sitelink extensions.
Conversion tracking is non-negotiable. Without it, Google's bidding systems optimise for clicks rather than enquiries, and you cannot judge whether the campaign works. We track form submissions, calls from ads, clicks on call and WhatsApp buttons, and — where possible — offline outcomes such as qualified leads or sales imported back into Google Ads.
Sending paid traffic to a generic homepage wastes money. Each campaign should land on a page that matches the search, explains the offer clearly, shows trust signals and offers a fast way to enquire. We build or improve these pages as part of the campaign. See landing page design.
Most visitors do not enquire on their first visit. Remarketing shows relevant ads to people who visited your site, within Google's policies (which restrict remarketing in some sensitive categories, including certain healthcare and personal topics). Used sensibly, it reminds interested people to come back without chasing them across the internet.
Optimisation is continuous: reviewing search terms, adding negatives, adjusting bids and budgets, testing ad copy, improving landing pages, pausing what does not work and scaling what does. We document changes so you can see what was done and why.
You get a clear monthly report covering spend, clicks, conversions, cost per conversion, lead quality feedback and next steps. You also keep full access to your own Google Ads account at all times.
Paid search is fast and controllable; SEO is slower but compounds. Search term data from ads can reveal which keywords convert, which helps prioritise SEO content. Over time, many businesses reduce reliance on ads for terms they rank well for organically.
We do not promise guaranteed ROI or a fixed cost per lead. Results depend on your market, competition, offer, budget, landing page and how quickly your team follows up. What we do promise is careful setup, honest reporting and steady, documented optimisation.
Setup, launch and continuous improvement.
Review existing account history, or plan structure, budget and targeting for a new one.
Conversion tracking for forms, calls and WhatsApp verified before launch.
Campaigns, ad groups, keywords, negatives, ads and assets created around your services.
Create or improve pages that match each campaign.
Weekly search-term reviews, bid and budget adjustments, ad and page tests.
Monthly reporting on spend, conversions and lead quality, with clear next actions.
Landing pages, forms, calls, WhatsApp and tracking systems that turn visitors into qualified enquiries.
Google Ads campaigns designed around lead quality, with tracking, landing pages and qualification built in.
Focused, fast pages built around one offer and one action, designed to convert paid and campaign traffic.
Technical, on-page and content SEO that improves how your website ranks for the searches your customers make.
Show up in Google Maps, the local pack and 'near me' searches in the towns and cities you serve.
Website copy, service and location pages, blogs, long-form guides and FAQs written for people and structured for search.
It depends on your market, competition and goals. We estimate a sensible starting budget from keyword data and adjust based on results. Management fees are quoted separately based on campaign scope.
Ads can start bringing traffic as soon as they are approved. The first few weeks are a learning period while we gather data and refine targeting.
No. We do not guarantee ROI or cost per lead. We guarantee transparent tracking, careful management and honest reporting.
Yes. The account is created in your name or you are given full admin access, and billing is directly between you and Google.
Book a free consultation and get a clear, honest plan for your website, search visibility and leads.