AI visibility audit
How AI assistants and AI search features currently describe your business and competitors.
AI assistants and AI-powered search now summarise options for people before they visit a single website. GEO is the work of making your business easy for those systems to understand, trust and describe correctly.
GEO builds on SEO and AEO, with extra focus on how AI systems assemble information.
How AI assistants and AI search features currently describe your business and competitors.
Making it unambiguous who you are, what you offer, where and for whom.
The same accurate facts across your website, profiles, directories and mentions.
Specific, factual, well-sourced content that is easy to reference.
Clear headings, definitions, comparisons and summaries AI systems can parse.
Regular, documented checks of AI answers for your priority topics.
Quick answer
GEO (Generative Engine Optimization) is the practice of improving how a brand is understood, represented and cited by generative AI systems — such as AI assistants and AI-generated search answers. It focuses on clear entity information, consistent brand facts across the web, and specific, well-structured, trustworthy content that AI systems can use when they compose answers.
GEO is a young discipline and the systems it targets change quickly. We treat it as an extension of good SEO and AEO, not as a separate bag of tricks. Our GEO explainer goes into the mechanics.
Generative search means search experiences where an AI model writes an answer rather than only listing links. Google's AI features, and assistants such as ChatGPT, Gemini, Perplexity and Copilot, can summarise options, compare providers and recommend next steps. Some of these systems show sources; some do not. Either way, the answer reflects what the system has learned or retrieved about the topic and the businesses involved.
AI search tools typically combine two things: knowledge learned during training, and information retrieved live from the web or a search index when answering. That is why traditional SEO still matters for GEO — if your pages rank and are crawlable, they are more likely to be retrieved. We cover this in AI search optimisation.
AI visibility describes whether, and how, your business appears in AI-generated answers for questions relevant to you. It is harder to measure than rankings, because answers vary by wording, user, location and time. We use structured, repeatable prompt checks to track it, and we report it as a trend rather than a precise score. See AI visibility.
AI systems reason about entities: your business, its founders, its services, its locations, its industry. The clearer and more consistent those facts are, the more confidently a system can connect your business to relevant questions. This involves your website's About and service pages, Organization schema, your Google Business Profile, directory listings and mentions on other sites. See entity optimisation.
Context tells a system when your business is the right answer. A page that says "we offer SEO" is weak context. A page that explains which kinds of businesses you help, in which cities, with which approach and at what stage of growth, gives an AI system something specific to match against a user's situation.
If your website says you were founded in one year and a directory says another, or your service list differs across platforms, AI systems may hedge, mix up details or leave you out. Consistency across your website, Business Profile, social profiles and directories is one of the most practical GEO tasks — and it also strengthens local SEO.
AI systems handle well-organised content more reliably. Clear headings, definitions near the top, comparison tables, numbered processes, short summaries and FAQ sections make your content easier to interpret and quote accurately. This is the same structure that supports AEO.
Citable content is content another writer — human or AI — would want to reference: specific facts, original explanations, clear data with sources, practical frameworks and definitions. Generic content that says what every other page says gives a system no reason to cite you. Our GEO content writing service focuses on this.
GEO work runs alongside SEO and AEO rather than replacing them. The process is designed to be measurable even though the outcomes are not fully controllable.
We want to be very clear about this:
What GEO can do is make your business easier to understand and verify, which improves your odds over time.
Measurable effort on factors you can influence.
Document how AI assistants and AI search features currently answer priority questions.
Website, schema, Business Profile, directories and social profiles reviewed for accuracy.
Correct facts everywhere, strengthen About, service and location pages, add Organization schema.
Publish specific, well-structured content that answers the questions customers ask AI.
Legitimate coverage in relevant directories, publications and partner sites.
Repeat the documented checks regularly and report trends and examples.
Focused services inside this discipline. Each one has its own page with scope, process and FAQs.
Making your website retrievable, understandable and trustworthy for standalone AI search and chat tools.
Documented, repeatable checks of how AI tools describe your business — tracked as trends, not fake scores.
Defining your business as a clear, consistent entity across your website, schema, profiles and the wider web.
How generative engines build answers from training data and retrieval, and what a business can realistically influence.
Improving how your content performs in AI-generated results inside search engines, alongside traditional rankings.
Understanding and improving how large language models represent your brand, from training data to live retrieval.
Structure your content so search features, voice assistants and AI answers can lift clear, direct answers from it.
Technical, on-page and content SEO that improves how your website ranks for the searches your customers make.
Specific, well-sourced, entity-clear content designed to be understood and cited by AI systems.
Show up in Google Maps, the local pack and 'near me' searches in the towns and cities you serve.
A complete, active and trustworthy profile that helps you appear in Google Maps and win calls and visits.
Website copy, service and location pages, blogs, long-form guides and FAQs written for people and structured for search.
SEO focuses on ranking pages in search results. GEO focuses on how AI systems understand and describe your brand when they generate answers. GEO depends heavily on SEO, because AI tools often retrieve information from pages that are crawlable and rank well.
No. Nobody can guarantee AI citations or mentions. We work on the factors that make your business easier to understand and trust, and we track how AI answers change over time.
We use a documented set of prompts for your priority topics, run them on a regular schedule across major AI tools, and record whether and how your business appears. We report trends and examples, not a fake precise score.
No. AEO focuses on direct answers in search features; GEO on AI-generated answers and brand understanding. They share most foundations and we usually plan them together.
Consistency fixes and content improvements can be done in weeks, but changes in AI answers depend on when systems re-crawl or update. Expect GEO to be a gradual, ongoing effort.
Book a free consultation and get a clear, honest plan for your website, search visibility and leads.