AEO
Structure your content so search features, voice assistants and AI answers can lift clear, direct answers from it.
Featured snippets show a quoted answer above or among the top results. We find queries where snippets appear, then shape your content so it is the clearest candidate.
Quick answer
A featured snippet is a highlighted search result that quotes a short extract from a web page to answer a query directly, usually shown near the top of Google's results with a link to the source page.
| Format | Typical queries | How to write for it |
|---|---|---|
| Paragraph | "What is…", "Why does…" | A 40–60 word definition directly under a question heading |
| Numbered list | "How to…", "Steps to…" | Ordered steps with clear, short step names |
| Bulleted list | "Types of…", "Best…" | A concise list under a descriptive heading |
| Table | Comparisons, prices, specifications | A clean HTML table with clear column headers |
Snippets change frequently and Google may choose not to show one at all. Sometimes winning a snippet reduces clicks because the answer is complete on the results page — so we prioritise snippets where the full page offers more value than the extract.
Snippet-eligible queries where you rank.
Current snippet format and gaps.
Answer-first, right format.
Track snippet ownership and clicks.
Structure your content so search features, voice assistants and AI answers can lift clear, direct answers from it.
The mechanics behind direct answers: how search features and assistants pick passages, and what makes content eligible.
Real customer questions, answered directly and placed on the right pages, with schema used appropriately.
Page-by-page optimisation of titles, headings, content, images, internal links and structured data.
New answer-first content built around real questions, structured for search features and assistants.
No, but snippets are usually drawn from pages ranking on the first page of results.
Sometimes, for simple facts. For topics where readers need more detail, snippets often increase visibility and clicks.
Book a free consultation and get a clear, honest plan for your website, search visibility and leads.