SEO guides & learning paths

Path 1: SEO foundations

For owners who want to understand how SEO works.

1. What is SEO and how does it help a business grow?
2. How Google understands a business website
3. What is technical SEO?
4. How internal linking helps SEO
5. Complete guide to SEO for small businesses
6. Technical SEO checklist
7. On-page SEO checklist for service businesses

Path 2: Local search and Google Maps

For businesses serving customers in specific areas.

1. What is local SEO?
2. Local SEO vs traditional SEO
3. How to optimise a Google Business Profile
4. Complete guide to local SEO and Google Maps
5. Google Business Profile optimisation: the complete guide
6. Local SEO strategy for multiple cities
7. Location pages without duplicate content

Path 3: Websites that rank and convert

1. How website design affects SEO
2. How to build a search-friendly business website
3. Websites search engines and AI can understand
4. How to structure service pages
5. Internal linking strategy for large websites

Path 4: AEO and GEO

For understanding answer engines and AI search.

1. SEO vs AEO vs GEO
2. What is AEO?
3. What is GEO?
4. How AI search is changing business discovery
5. Complete guide to AEO
6. Complete guide to GEO
7. Entity SEO and business information consistency
8. SEO, AEO and GEO: a complete search visibility framework

Path 5: Content strategy

1. How content supports SEO, AEO and GEO
2. How FAQ content supports search visibility
3. Search intent
4. Topic clusters and topical authority
5. Content that can be useful in AI search
6. How AEO and GEO change content strategy

Path 6: Strategy and measurement

1. SEO mistakes small businesses should avoid
2. SEO for small businesses: a practical framework
3. How businesses can prepare for AI search
4. How a digital growth strategy connects website, search and leads
5. How to measure organic search and AI visibility
6. The modern digital growth framework