AI answer optimisation

AEO meets AI

Traditional answer features quote a passage. AI-generated answers may paraphrase, summarise or combine several sources. That changes two things: you want your content to be selected, and you want it to be represented accurately when it is.

This page focuses on answer-level content. For brand-level visibility across AI tools, see GEO.

What helps AI systems answer accurately

• Explicit definitions near the top of a page
• Clear conditions — "this applies when…", "this does not apply if…"
• Specific numbers with context — ranges, timeframes and what they depend on
• Logical structure — headings that mirror the questions people ask
• Consistent terminology — the same name for the same thing across your site
• Summaries — short recaps of key points

Reducing misrepresentation

AI systems sometimes get facts wrong. You cannot fully prevent that, but you can reduce the risk by keeping facts consistent across your website and profiles, avoiding ambiguous wording, and stating important conditions next to the claims they qualify.

Monitoring AI answers

We run a documented set of questions relevant to your business through major AI tools on a schedule, record what is said, and note inaccuracies. Where we find errors, we look for their likely source — often an outdated directory listing or an ambiguous page — and fix it.