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Case Study · Beauty & Wellness

Beauty & wellness SEO case study

Template: a salon, spa, studio or wellness centre moving beyond social media to win bookings from Google search and Maps.

DEMO CASE STUDY — REPLACE WITH REAL CLIENT DATAThis page is a structured template. Nothing on it describes a real client, real numbers or real outcomes. It is set to noindex until verified data is added.
DEMO DATA — REPLACE BEFORE PUBLISHING
Client
[REPLACE CLIENT NAME]
Business type
[REPLACE BUSINESS TYPE — e.g. unisex salon]
Location
[REPLACE CITY / SERVICE AREA]
Project period
[REPLACE START – END DATE]

Results snapshot

DEMO STAT — REPLACE WITH REAL DATA[REPLACE STARTING TRAFFIC]Starting organic traffic
DEMO STAT — REPLACE WITH REAL DATA[REPLACE ORGANIC TRAFFIC]Organic traffic after
DEMO STAT — REPLACE WITH REAL DATA[REPLACE LEADS]Qualified leads
DEMO STAT — REPLACE WITH REAL DATA[REPLACE RANKINGS]Keyword rankings
DEMO STAT — REPLACE WITH REAL DATA[REPLACE CONVERSION RATE]Conversion rate
DEMO STAT — REPLACE WITH REAL DATA[REPLACE PROJECT DURATION]Timeframe

Client background

DEMO DATA — REPLACE BEFORE PUBLISHING

Client background

[REPLACE CLIENT NAME], a [REPLACE BUSINESS TYPE] in [REPLACE CITY].

The challenge

  • Visibility relied almost entirely on Instagram
  • Services and prices not listed on Google
  • No website booking path

Strategy

  1. Service pages and profile services with prices
  2. Consent-based galleries of real work
  3. WhatsApp and form bookings tracked
  4. Review requests after appointments

Execution timeline

DEMO DATA — REPLACE BEFORE PUBLISHING

Timeline

[REPLACE TIMELINE]

Results

DEMO DATA — REPLACE BEFORE PUBLISHING

Results narrative

Verified data only. [REPLACE LEAD DATA] [REPLACE TRAFFIC DATA]

Key learnings

DEMO DATA — REPLACE BEFORE PUBLISHING

Learnings

[REPLACE LEARNINGS]

Evidence

Screenshots & proof

DEMO REVIEW — REPLACE WITH REAL CLIENT REVIEW

[REPLACE CLIENT QUOTE — use the client’s exact words, with written permission]

[REPLACE CLIENT NAME, ROLE, BUSINESS]
Services in this template

Services this case study will document

Local SEO

Show up in Google Maps, the local pack and 'near me' searches in the towns and cities you serve.

Related

Related industry and locations

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